It’s no secret: recruiting and keeping great service technicians is one of the toughest challenges in dealership operations today. Technician shortages, an aging workforce, and outdated perceptions about service careers all contribute to this ongoing struggle. But imagine what could happen if we made young fixed ops talent the stars of the show.

GM’s new 30 Under 30 program is a great example of this shift. According to AutoSuccess, the initiative is designed to spotlight young service technicians, ease technician shortages, and demonstrate "modern, tech-driven career paths" in dealership service bays. The message: Service careers are not only in demand—they’re exciting and future-focused.

Why Young Talent Needs the Spotlight

Recognizing high-potential younger employees does more than boost morale—it creates a ripple effect throughout your team. Publicly celebrating their achievements can inspire peers, make your dealership attractive to outside talent, and demonstrate that you’re investing in the future.

For managers, this is a golden opportunity. If you want to combat technician shortages, start by showing that you value and support young techs. Build programs and recognition moments that put their skills—and their potential—front and center.

Building a Recognition Culture

Spotlights like the 30 Under 30 program don’t require national brands or big budgets. You can recognize up-and-coming techs in simple, creative ways: feature them on your social channels, highlight their stories in team meetings, or nominate them for local awards. The key is authenticity—make sure it’s about their real contributions and growth.

Investing time and attention in young techs isn’t just good PR. It can directly impact your bottom line by making your shop more appealing to new hires and more likely to keep great talent.

Try this week

  • Identify one or two young techs doing great work—share a genuine shout-out at your next meeting.
  • Invite a young technician to present or demo a process in front of the team.
  • Start a monthly "Rising Star" feature on your internal bulletin, newsletter, or social media.

Inspired by "GM Launches 30 Under 30 Program for Dealership Service Technicians" (Kyle Alexander, AutoSuccess). Read the original article.